Challenge
Minecraft is played 365 days a year, across every continent on the planet, connecting gamers across the globe through a world of limitless imagination. 16 years in, the brand was seeking an opportunity to create further storytelling which (off the back of the worldwide release of the Minecraft Movie) would further fuel its momentum as a global gaming and entertainment franchise. We were enlisted to identify and craft that story.

Solution
On International Day of Friendship, Minecraft and Boo Agency came together to launch another story. Based upon the all-too-relatable feeling of missing a close friend, told with the help of one of our favourite new mobs; the wonderfully weird Happy Ghast. Working with award-winning British Director Dan French, Boo created a short-story crafted predominantly in-camera to bring Minecraft’s world building reputation to life through and onto the ‘small’ screen.